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So, you think you’re ready to venture into the wild and wonderful world of starting your very own orthodontic practice? Buckle up for a ride filled with excitement, a sprinkle of nervous giggles, and just a tad bit of “What did I get myself into?” vibes. Sure, you can work your magic on crooked smiles, but the business side might feel like a comedy routine with no punchline.
Picture this: You, the orthodontic maestro, standing solo in a single location or dreaming big with a team of providers in multiple locations. How fast do you want to hit that first million in annual production? Spoiler alert: The more ambitious, the more you’ll be investing in marketing and systems from the get-go.
Quick tip: Allocate a chunky 10% of your first-year revenue goal to marketing. Planning to make a cool million in year one? Toss $100k into the marketing pot. That’s your ticket to a steady stream of leads and appointments, and who doesn’t love a packed house?
In a world where instant gratification is the name of the game, don’t be the orthodontist stuck in the dial-up era. Swift follow-ups on patient inquiries and scheduling faster than a pizza delivery are your golden tickets. Remember, patients first, schedules second. It’s like the VIP treatment for crooked smiles.
Implement a system where internet leads get a callback faster than you can say “brace face,” and new patients are scheduled before they finish binge-watching their favorite show. Have a dedicated team for lead follow-up and calls, because, let’s face it, you’re the star of this show, not the receptionist.
In a world crowded with competitors, your brand and online presence are your paparazzi moments. Work with the pros to craft a brand that’s cooler than the other side of the pillow, design a logo that’s meme-worthy, and build a website that’s more engaging than cat videos on the internet.
Make your website not just a tourist spot but the hottest club in town, converting visitors into leads like a stand-up comedian converting awkward moments into laughs. Rule Google’s first page with an SEO strategy that’s so good, even your grandma would be proud. And don’t forget to respond to online reviews faster than a teenager swipes left on a dating app.
Ready to take the stage? Hit Google and Facebook with paid ads that’ll make people laugh, cry, and click. Use marketing automation tools like Snapp, because nothing says comedy gold like converting leads faster than a microwave heats up last night’s pizza.
It’s not all laughs; you need the right training and accountability. Team up with a coach who can keep you and your crew in line, making sure lead follow-up is tighter than your punchlines. Training and support are your backstage passes to turning leads into patients, and you know what they say—laughter is the best medicine for new beginnings.
Launching your orthodontic gig involves planning, budgeting, and execution. Stick to these recommendations, and you’ll be laughing your way to success in no time.
And hey, need a good laugh or some assistance? We’ve got your back. Reach out today—our customer service is funnier than a dad joke!
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